Visualize what makes your business tick

Create data-connected maps, models, graphs, and trees with DoubleLoop. Instantly see correlations.

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Connect your data sources

DoubleLoop integrates with the tools that you build/measure/learn with.

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North Star Workshops

If you’d like to fast-track getting started, we’ll work with you hands-on to make a map of how your work ladders up to long-term business goals.

“DoubleLoop’s workshops go beyond defining your North Star metric. They set you up to put the North Star framework into action.” — John Cutler

Learn more

Model your business drivers and metrics

Visualize your business with the North star framework, KPI trees, driver trees, opportunity solution trees, or growth loops.

DoubleLoop helps you grapple with the complexity of inputs and outputs.

Import your metrics

Populate nodes on your map with time series data from your data sources. No PII is required.

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Instantly see correlations

“Validate” your strategy by exploring correlations between metrics with our drag-and-drop interface.

Collaborate with your team on your map

Align with stakeholders and refine your model when new data flows in. See example map.

Send reports to Slack

DoubleLoop sends metric performance directly to Slack to heighten your team’s business awareness.


See it in action

Strengthen the bond between data and product

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Product analysts

Track the right metrics and put data into action.

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Product managers

Orient your squad around outcomes, not features. 

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Leadership teams

See a birds eye view of the business and refine your strategy.

Our latest writing.

See what our customers say

Matthew Clayton

Matthew Clayton

Co-founder of Mixcloud

DoubleLoop strategically aligns our entire company on key initiatives and metrics. We use it to explain how our work fits together.

Dermot O'Connor

Dermot O'Connor

Head of Product Ops at Bitso

DoubleLoop is mission control for product, a single place to see our key inputs and outcomes. It provides a birds-eye view of company performance and makes our meetings more effective.

Matthew Clayton

Regan Davis

Senior Director of Product at SpotHero

DoubleLoop is like a living depiction of our strategy. Our teams can easily connect their day to day work to the impact they’re making.

Mark Kaufman

Mark Kaufman

Head of Product at MDsave

DoubleLoop is an essential tool for comparing actual project impact against our estimates and assumptions.