Get better business results

The DoubleLoop Jira app empowers your product dev team with the business context they need to have maximum impact.

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Aligned autonomy

Unshackle your development team to creatively solve business problems.

Increased ROI

Get more value from your investments by focusing on metrics that lead to business results.

Team motivation

Enable everyone on the team to understand why their work is important.

Less meetings

Asynchronously communicate business context, at scale.

John Cutler

John Cutler

Author of North Star Playbook

"DoubleLoop helps you put your North Star metric into action."

John Cutler

Eric Ries

Author of the Lean Startup

"DoubleLoop's approach to scientific product development is groundbreaking."

DoubleLoop is backed by

Map your your North Star strategy

Use the DoubleLoop app to visualize how your work connects to business objectives, bets, and metrics.

Enable devs to see business impact in Jira

Directly inside Jira, see how work ladders up to business objectives, bets, and metrics.

Share with stakeholders outside Jira, automatically

DoubleLoop will automatically generate a report of your progress towards business objectives and send it to stakeholders in Slack.

See it in action

Leaders use the DoubleLoop Jira app to empower their dev teams with business context.

John Cutler

Matthew Clayton

Co-founder of Mixcloud

"DoubleLoop strategically aligns our entire company on key initiatives and metrics. We use it to explain how our work fits together."

John Cutler

Dermot O'Connor

Head of Product Ops at Bitso

"DoubleLoop is mission control for product, a single place to see our key inputs and outcomes. It provides a birds-eye view of company performance and makes our meetings more effective."

John Cutler

Regan Davis

Senior Director of Product at SpotHero

"DoubleLoop is like a living depiction of our strategy. Our teams can easily connect their day to day work to the impact they’re making."

John Cutler

Mark Kaufman

Head of Product at MDsave

"DoubleLoop is an essential tool for comparing actual project impact against our estimates and assumptions."