Map Your Strategy

& Align Around Impact

Map Your Strategy

& Align Around Impact

Map Your Strategy

& Align Around Impact

Put your strategy on a canvas and see how it all connects. Prevent misalignment, escape the feature factory and only work on things that matter.

Put your strategy on a canvas and see how it all connects. Prevent misalignment, escape the feature factory and only work on things that matter.

Put your strategy on a canvas and see how it all connects. Prevent misalignment, escape the feature factory and only work on things that matter.

Watch demo video

Used by high-impact teams at

Used by high-impact teams at

Used by high-impact teams at

WHY DOUBLELOOP?

83% of strategies fail because of faulty assumptions

OKRs, roadmaps and metrics each represent a view of your business but none of them show you how they all connect.

65% of projects fail to create measurable results

Companies are stuck in feature factories, managing to output not outcomes.

55% of companies are stuck working in silos

Teams are misaligned, working on projects that don’t connect or worse get in each other’s way.

“Before DoubleLoop, our teams were on their own island which caused a disconnect between all the projects that were out there. But after DoubleLoop, teams were able to focus on a central north star metric and work towards the same outcome/impact together.”

“Before DoubleLoop, our teams were on their own island which caused a disconnect between all the projects that were out there. But after DoubleLoop, teams were able to focus on a central north star metric and work towards the same outcome/impact together.”

Kyle Lemke

Product Leader, Jarrett Logistics

Think in Bets, Work in Systems

See example strategy

See example strategy

FEATURES

Prioritize Projects Based on Impact

Connect your metrics, and make data-driven decisions about prioritization and resourcing. Gain clarity on which projects actually drive impact.

Real-time Context Everywhere

Connect your work sources like Asana, Jira and Linear and help everyone understand how their work connects to the bigger picture.

Improved Alignment & Decision Making

Empower teams to make shared strategic decisions and keep multiple teams and projects aligned to a single strategy.

From Single-loop Goals to DoubleLoop Strategy

Companies that use DoubleLoop become learning organizations, using modern best practices like thinking in bets, tracking input metrics and managing to outcomes not output.

Use integrations to get a realtime view of your strategy.

Jira

Jira

Asana

Asana

Linear

Linear

Amplitude

Amplitude

Snowflake

Snowflake

Looker

Looker

Companies using DoubleLoop

reduce waste and increase impact

Companies using DoubleLoop

reduce waste and increase impact

Proved a million dollar increase in ARR


Series B analytics platform

Proved a million dollar increase in ARR


Series B analytics platform

Proved a million dollar increase in ARR


Series B analytics platform

Increased revenue $1m through a retention lever


Series D marketplace

Increased revenue $1m through a retention lever


Series D marketplace

Increased revenue $1m through a retention lever


Series D marketplace

Identified and improved north star metric 14%


Enterprise logistics company

Identified and improved north star metric 14%


Enterprise logistics company

Identified and improved north star metric 14%


Enterprise logistics company

DoubleLoop orients your strategy around impact

DoubleLoop orients your strategy around impact

With our strategy development platform and advising services you can map out your business drivers, set focus areas, track indicators, set goals, and bet on projects.

John Cutler

Author of The North Star Playbook

“DoubleLoop will guide you to leaving the feature factory behind.”

Eric Ries

Author of The Lean Startup

“DoubleLoop's approach to scientific strategy development is groundbreaking.”

Regan Davis

VP of Product at SpotHero

“DoubleLoop is like a living depiction of our strategy. Our teams can easily connect their day to day work to the impact they’re making.”

Mark Kaufman

Head of Product at MDsave

“DoubleLoop is an essential tool for comparing actual project impact against our estimates and assumptions.”

Integrations

Connect to work and metrics sources like: Jira, Asana, Linear, Snowflake and Amplitude and more.

See our integrations

DoubleLoop Method

Learn more about our unique approach to dealing with the "messy middle" problem of strategy.

Learn about our method

Strategy Templates

From North Star Metrics to KPI trees to customer journey maps, we have templates and examples.

Browse our templates

Ready to maximize your impact?

Get started with DoubleLoop today by scheduling your free individualized workshop.