Build. Measure. Learn.

Communicate the business impact
of your product initiatives.

Works great with
Jira
Slack
Looker
DoubleLoop screenshot

Eric Ries

Author of The Lean Startup
"DoubleLoop is pioneering new ways to communicate product changes."

Automate your release notes.

Jira logo

Jira and Shortcut integration

Import your issues and stories from Jira or Shortcut (previously Clubhouse).

GitHub logo

Github Integration

Import your pull requests and commits.

Separate the signal from the noise

Save "views" of your activity, like completed features or PRs merged to master. Filter by label, epic, or team across multiple sources.

Enhance the story

Upload images, explain your goals, or summarize business results.

DoubleLoop annotation

Track the impact of your product initiatives.

Pull in your metrics to show the results of product initiatives.
Increased conversion by 12%
SEO Ranking decreased by 5%
Customer feedback increased by 15%
We integrate with
Looker
Google Analytics

Share with your team or customers.

Share icon

Share a public changelog

Curate items from your internal changelog to be shared with customers. See our changelog!

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Send updates to Slack

DoubleLoop lets your team know when changes go live. It's less noisy than other GitHub notifications or deployment bots.

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Keep stakeholders in the loop

Share the product updates with folks outside of the tech team. Create separate views for different teams.

Slack integration

See it in action.

DoubleLoop is free during our beta.

We're excited for feedback from users like you.

We’ve earned the trust from some really great companies.

Brad Ledford

Gatsby / VP of Engineering
"For our high-velocity and autonomous engineering teams, it's critical to communicate clear progress against product goals with minimal overhead. DoubleLoop solves this and makes it easy to stay strategically aligned."

Ray Pawulich

CNET / Senior Product Manager
"DoubleLoop encourages transparency, learning, and improvement — truly a virtuous cycle for any product team."

Aaron Newton

Thanx / Head of Product and Cofounder
"DoubleLoop has transformed our company's shared understanding of ‘what did we just build’ into a story that anyone at the company can follow."