Build. Measure. Learn.

Execute a metrics-driven product strategy.

Works great with
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Eric Ries

Author of The Lean Startup
"DoubleLoop is pioneering new ways to communicate product changes."

Make your product strategy clear.

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We'll guide you through the process.

We'll help you create a metrics-driven product development process that's right for your company. It's OK if your metrics need improvement!

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Identify the leading and lagging indicators that drive your business.

Map out the KPIs tied to the long-term success of your business and the input metrics that you can move in the short-term.

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Visualize how your work impacts your metrics.

Use our diagramming tool to align your team on how your initiatives impact the metrics that matter to your business.

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Track your initiatives and outcomes with integrations.

Pull in the data you need to see what's working and what's not.
Launched homepage redesign
SEO Ranking decreased by 5%
Customer feedback increased by 15%
Building tool integrations:
Metrics integrations:
Google Analytics
Integrate anything:

Stay aligned & focused.

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Receive updates in Slack.

DoubleLoop lets your team know when product changes go live and how your metrics are performing.

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Subscribe to what you care about.

Stay up to date with the initiatives and metrics relevant to your job.

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Keep stakeholders in the loop.

Send summaries to stakeholders to communicate the business impact of your product initiatives.

See it in action.

DoubleLoop is free during our beta.

Low on resources? We offer a service to:

- Import your metrics into DoubleLoop
- Identify anomalies in your KPIs
- Advise on your product strategy

Schedule onboarding

We’ve earned the trust from some really great companies.

Brad Ledford

Gatsby / VP of Engineering
"For our high-velocity and autonomous engineering teams, it's critical to communicate clear progress against product goals with minimal overhead. DoubleLoop solves this and makes it easy to stay strategically aligned."

Ray Pawulich

CNET / Senior Product Manager
"DoubleLoop encourages transparency, learning, and improvement — truly a virtuous cycle for any product team."

Aaron Newton

Thanx / Head of Product and Cofounder
"DoubleLoop has transformed our company's shared understanding of ‘what did we just build’ into a story that anyone at the company can follow."