Eric Ries

Author of The Lean Startup
"DoubleLoop is pioneering new ways to communicate product changes."

Automagically record your product iterations.

We import events from Github, so you only have to add a few details yourself.

Github Integration

DoubleLoop creates a searchable timeline of your pull requests and commits.

Filter by branch, repository, or team

Save filtered "views" of your GitHub activity, like pull requests merged to master.

Enhance the story

Upload images, explain your goals, or summarize business results. Add events like marketing campaigns.

Jira integration - coming soon!

There’s a lot of information in Jira that we'll copy right over into an event. Filter your code changes by epic.

Increase your impact.

Pull in your metrics to show the results of product initiatives.
Increased conversion by 12%
SEO Ranking decreased by 5%
Customer feedback increased by 15%
We integrate with
Google Analytics
Looker

Share with your team and stakeholders.

Send updates to Slack

DoubleLoop lets you filter GitHub notifications by branch, repo, team, or however you want.

Align PMs and engineers

DoubleLoop lets your team know when changes go live. It's less noisy than other GitHub notifications or deployment bots.

Keep stakeholders in the loop

Share the biggest product updates with folks outside of the tech team. Create separate channels for different teams.

See it in action.

Watch the demo video.

DoubleLoop is free during our beta.

We're excited for feedback from users like you.

We’ve earned the trust from some really great companies.

Ray Pawulich

CBS Interactive / Senior Product Manager
"DoubleLoop encourages transparency, learning, and improvement — truly a virtuous cycle for any product team."

Aaron Newton

Thanx / Head of Product and Cofounder
"DoubleLoop has transformed our company's shared understanding of ‘what did we just build’ into a story that anyone at the company can follow."

Ani Osborne

MDsave / Head of B2B Product
"Adding and reviewing results with DoubleLoop has become key to our success."