Launch. Learn. Repeat.

Double-Loop is the best way to track product launches and results.

Efficiently record and search your product launches.

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After time passes, loop back to capture the results relative to your goals.

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/ Benefits

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Amplified memory

Quickly search your history of launches, goals, and results.

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Efficient Communication

Keep stakeholders up-to-speed with product updates via Slack and email.

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Amplified learning

Learn from your previous launches. Transfer knowledge cross-departmentally.

Double-Loop Fits Seamlessly in Your Toolchain

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Jira Integration

Automatically build your timeline based on Jira activity. Enrich each launch event with goals, results, and images.

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Slack Bot

Quickly update and share your timeline in Slack, where your team lives.

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Digest Emails

Double-Loop compiles a weekly launch summary and distributes it to stakeholders.

/ Testimonials

“Double-Loop encourages transparency, learning, and improvement — truly a virtuous cycle for any product team.”




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Ray Pawulich

CBS INTERACTIVE/ SENIOR PRODUCT MANAGER

“Double-Loop has transformed our company's shared understanding of ‘what did we just build’ into a story that anyone at the company can follow.”


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Aaron Newton

THANX/ HEAD OF PRODUCT AND CO-FOUNDER

“Double-Loop is an essential tool for tracking project release dates and comparing actual project impact against our estimates and assumptions."


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Mark Kaufman

MDSAVE/ HEAD OF CONSUMER PRODUCT

"Double-Loop gives us a one-stop shop for looking at all of our team’s significant releases and tests during the year."



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Marc Bennett

SENIOR PRODUCT MANAGER/ CBS INTERACTIVE

/ Vision

Our mission is to empower companies to predict the impact of their innovations.

/ RESOURSES

A Vision for Learning at Scale

How multi-team companies can turn theirsize into a learning advantage.


The Significance of Meta-Work Tools

A new breed of tools is relieving the tension between speed and thoughtfulness.


The Post-Launch Gap in Product Tools

In the planning tools we use, work disappears as soon as it’s “done.” This has negative consequences.


With Strategy, the Medium is the Message

The tools we use to build products shape
how we think.


The Superforecasting Playbook for Product Development

A system for optimizing prediction accuracy in product thinking.


The Fundamental Tension in Product

At the heart of product development, there’s tension between “changing the world” and adapting to the world as it is.